The Foundry Journal
Notes from the floor.
Writing on craft, production and the studio's way of working — new pieces roughly twice a month.
Studio—May 2026
Why We Don't Outsource Production
The case for keeping strategy, design and the camera in the same building.
4 min readCraft—March 2026
The Cold Seam Problem
What foundries taught us about what happens when a project loses heat between hand-offs.
6 min readProduction—January 2026
Casting Real People, Not Actors
Notes from The Feminist Cohort activation on why we pointed the camera at the real room instead of staging one.
5 min readBrand—November 2025
A Brand System Built to Flex
What it actually takes to design an identity that scales across markets without a redesign every year.
7 min read