The Feminist Cohort
Activation / PLACEHOLDER — The Feminist Cohort
A brand identity and live launch activation for The Feminist Cohort, built to turn a community that had only ever met online into a room full of people who already knew each other's work.
The Cohort's community lived entirely online — years of conversation, mutual support and shared language with no shared physical space to match it. Their first in-person gathering needed to feel like a homecoming, not a conference, without an existing brand or event infrastructure to build it on.
We designed the identity and the activation as one brief: a mark built from the community's own members — a chain of member silhouettes forming the Cohort's 'C' — then carried that same idea of people carrying each other forward into every touchpoint of the launch event itself.
Identity & mark
A logotype built from illustrated member silhouettes rather than an abstract symbol, so the brand mark was literally made of the community it represents.
Activation design
Signage, seating and a live mural extended the same figures-in-motion motif from the mark out into the physical room.
On-site production
A full crew documenting the activation live, turning the one-night event into a recurring content library for the Cohort's own channels.
Activation / PLACEHOLDER — Activation signage, entrance
FOOTAGE / PLACEHOLDER — Launch night recap film
FOOTAGE / PLACEHOLDER — Live mural in progress
FOOTAGE / PLACEHOLDER — Attendees, chapter meetup
Delivered as a complete identity system plus a fully produced launch activation, the event became the template for The Feminist Cohort's ongoing chapter meetups, with the mark now recognised across their community as their own.
Identity system built from the community itself
Members at the launch activation
In-person gathering for the Cohort